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The Management/Marketing department houses a major in Management,
a major in Marketing, and two minors in Management.
Management involves
getting things done through people. The management major provides
students with a broad-based, generalist background that is
designed to provide graduates with the skills and tools needed
to successfully cope with the challenging roles and expectations
that are sweeping through organizations. "Getting things done"
involves analyzing, designing and continuously improving an
organization's structure and processes. "Through people" involves
leading, motivating, and working effectively with other people
in teams and other settings. Management courses use a variety
of teaching techniques that involve a high degree of student/faculty
interaction -- including experiential exercises, student presentations,
simulations and team activities -- to develop self-analytic
skill development, team and communication skills. Graduates
of the major will practice skills in coping with the needs
of organizations in the areas of social responsibility, globalization,
and the understanding of a regulatory environment. Students
are encouraged to work with their faculty and advisors in
choosing from a variety of courses to design a program of
study that will prepare them to enter a variety of positions
in private industry, government, educational institutions,
small businesses, and not-for-profit organizations
Marketing is
an exciting way to think about how the world works. From a
firm's viewpoint, marketing is the business function that
is responsible for managing its transactions and relationships
with its markets. In today's global economic environment,
marketing expertise is a fundamental prerequisite to compete
successfully. Marketing inputs are crucial in the development
and positioning of new products so that buyers see their relevance.
A firm's most visible marketing tools are its salespeople,
advertisements, billboards, price-promotions and displays
in retail outlets. A firm's less visible marketing functions
include its market research and its interactions with wholesalers
and retailers. A firm's growth and profitability is influenced
by the quality of its decisions in all of these areas. Our
program offers courses in all of the aforementioned areas.
Marketing majors will develop both quantitative and qualitative
skills needed to succeed in a real business environment.
For more detailed information click on the
program description links on the left.
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